CSSHL Independent Board of Directors

George Crookshank – Chair

From Vernon, BC, Crookshank is a passionate believer in the strength and integrity of the CSSHL and the importance of its role, both academically and athletically and in the development of young men and women looking to pursue their hockey ambitions. He played junior hockey in BC and then four years on a full scholarship at Minnesota-Duluth (1979-1983), graduating with a Bachelor of Arts (BA) in Communications and a minor in Psychology. He has 20+ years of minor hockey coaching and hockey school experience. In Crookshank’s professional career, he built a very successful advertising agency (Drum Communications) which was ultimately purchased by a global leading agency Saatchi & Saatchi/Publicis. He has wide ranging business skills enabling him to build great, collaborative teams to get the best out of every member.

Denise Allen – Director

Residing in Baddeck, NS, Allen is the President & CEO of the Food Producers of Canada and the Vice-Chair Board of Governors, Cape Breton University. Denise works collaboratively with government, senior bureaucrats, and regulators to improve Canadian business competitiveness. Her passion and strong sense of community and engagement has her participation sponsor various community development initiatives and charities. Allen is interested in serving the CSSHL Board utilizing her business and governance experience with advocacy for female hockey.

Cass Bruni – Director

Bruni is located out of Calgary, AB and has an educational background that includes a CFA designation, a Law Degree, and a Bachelor of Applied Science in Chemical Engineering. Bruni is a former junior hockey player and has attended numerous CSSHL events and showcases as a scout with the Calgary Hitmen of the Western Hockey League (WHL) over the last seven seasons. Along with his hockey experience, he obtained diverse corporate experience in his current role as an investment banker with RBC Capital Markets, a corporate lawyer with Blake, Cassels & Graydon LLP, and as a Process Engineer with NOVA Chemicals. His collective experiences and education provide him with insights on governing principles, decision making processes, due diligence, and skills on the board required to effectively govern. His time at Blake’s provided him with experience in serving smaller scale private firms and not-for-profits on bylaws, policy, and good governance practices.

David Grout – Director

Located in Vancouver, BC, Grout has over 21 years of experience as a corporate lawyer, first in Calgary at Burnet, Duckworth & Palmer, then as Associate General Counsel with the Alberta Investment Management Corporation in Edmonton. Most recently, in 2021 he became General Counsel of Wesgroup Properties in Vancouver. He served six years on the Board of the Missing Children Society of Canada, a Canadian Not-for-Profit Corporation located in Calgary, and was a co-instructor of Mergers and Acquisitions at the University of Alberta Law School. Grout believes he can provide strong leadership and welcomes the opportunity and challenges that will face the CSSHL’s inaugural Board.

Louise Lalor – Director

Lalor has 20+ years of experience as a CPA in senior finance roles across various industries and has worked closely with external Boards.  Her current role is Controller, Hillside Winery & Bistro.  She also serves as a Director on two boards: one of a privately held winery and the BC Grape Growers Association where she acts as Treasurer. Lalor has a practical and entrepreneurial business approach developed through her experience working in a wide variety of profit and not for profit organizations in North America and Europe. As a Board member, Lalor will lead by being informed, prepared, ethical, connected, and engaged with the CSSHL community.

Jon Neutens – Director

Neutens is currently VP & Head of Agriculture at ATB Financial (formerly Alberta Treasury Branches) overseeing financial planning, strategy, and lending operations. He previously held executive leadership roles at Syngenta and Nufarm, and served on the industry governance boards of CropLife Canada and CleanFarms Canada. Prior to those roles the Cochrane, AB resident founded and owned a successful software business. Neutens is committed to supporting the CSSHL’s Mission of providing a premier platform to nurture young athletes to fulfill their academic and hockey endeavours.

Michael Shouldice – Director

Shouldice has been involved in learning and sport since 2009. He is currently Manager, Partnerships and Collaborations for Athabasca University. While at Athabasca University he has worked with the Western Hockey League, Professional Hockey Players Association, and the CFL Players Association developing and managing education focused partnerships. He has governance experience with Edmonton based minor soccer, where he currently resides, and served as a Board Member and Board Chair of the Canada Place Child Care Society.